Posts Tagged 'upyerbrum'

Answers: Trevor Beattie

Well! That was a treat!

The title of Trevor’s talk for the evening as “What is the Big Idea?”. His answer? In advertising there is no big idea, just lots of little ideas that can contribute to a big idea.

It was a talk full of laughs and interesting takes on the advertising industry. It felt like a collection of some of his favourite pictures and videos that he had put together into a presentation while on the train up from London (which he claimed it was).

I’d been warned that he might be a difficult person to interview, but he was warm, lively, open and unprententious. I suppose it wouldn’t be hard to imagine a fiery Irish temper under it all somewhere, but I saw none of it.

I’ve got to save the bulk of what he said for a article for The Post next week. But Stef (who seems to be in a pre-emptive mood) has posted a summary of the answer to his question here and below are answers to the other questions.

But first, a special mention for Jon Bounds and Birmingham: It’s Not Shit, which – unprompted – Trevor bought up during the interview.

He got introduced to the site by another guy from Birmingham who works at his agency BMB and he thinks it’s a great site! He knows all about why it was set up (failed Capital of Culture bid which Trevor worked on). He is a regular reader and a very proud Brummie.

Bounder’s Answer:

“Of course you can advertise a city, don’t be daft. That’s a silly thing to say. Next question!

“But seriously, you can, but its not up to me to do it – it’s up to everyone and we have to be more arrogant about Birmingham. I can keep shouting the message, but everyone else needs to be doing it too.”

Prem1um’s Answer: I’m afraid I got your question a bit mixed up and asked for the first four, which were: balti, race, humour and Balsall Heath (where he was born).

“I am very proud of Balsall Heath – 56 Brighton Road was where I grew up. Everyone in my business knows where I come from.

“All these cities that talk about multiculturalism. Manchester, Leeds, Liverpool – they’re not multicultural. London is now, but Birmingham invented it.

“When I was growing up in Balsall Heath in the 1970s it was just the way it was. On my road there was my family of Irish Brummies, then next door there was Halal butcher Brummie, across the road there were Jamaican Brummies and a bit further down there was some Pakistani Brummies. That’s how I grew up.”

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Any Qs: Trevor Beattie

Trevor Beattie[Answers are here]

Date: Friday, November 9

I am resisting the temptation to add FCUK to a sentence for a cheap smirk.

So, sticking with the unadorned facts, Trevor Beattie is back in his home town on Friday.

The controversial advertising “guru” known for the above French Connection slogan and Wonderbra’s unforgettable “Hello Boys”, will be speak at The Orange Studio on Friday for an event organised by PACE (Publicity Association of Central England).

Tickets cost £40, but if you’re feeling a bit light of pocket then I’m very happy to quiz him on your behalf.

Of course, now I’m running with a theme, I think it would be fun to ask what he thinks of Birmingham’s advertising strategy. What should the city do to pack a punch at home and abroad?

PACE mention he is also booked to go on one of Virgin Galactic’s space flights.

Regional News: The Future?

Media Guardian writes that Trinity Mirror has announced plans for a single, multimedia newsroom at its regional papers in Wales:

Under the new plan, each print title will retain an editor, who will be responsible for all electronic and print channels carrying his title’s brand.

Deputy editors – re-styled as executive editors – will oversee the hour-by-hour operation of the newsroom, working across all media.

I’ve also heard ten jobs will be lost as part of the changes, but I can’t find confirmation of this at the moment. Thoughts?

[Edit – here is a Press Gazette story about the redundancies. Thanks Martin.]

Project X Presents

Project X by Marc ReckFor anyone who didn’t attend Project X Presents at the Rainbow Warehouse, well… I’m sorry, but you really missed out.

It was part of the feast of events on offer as part of Gigbeth and I don’t think I’ve been to anything quite like it before. It mixed so many styles and performances and in a way that just worked really well.

Highlights included comedian Reginald D Hunter, Qawwal singers Aashiq al-Rasul and pianist Rich Batsford with accompanying strings battling it out with the amazing wall of sound created by krautrock group Einstellung. My ears are still ringing!

In fact, the night summed up what Birmingham is capable of when it pulls its cultures and its talent together. It’s something we need to do much more of and it’s great to see people in the city trying to make it happen.

The picture above by Marc Reck is from the dress rehearsal on Friday. There were a lot of pictures being taken on the night. I’ll link to them when I find them.

Here’s looking forward to the next performance!

CovTel Strike Link

Here we go. It looks like the news the strike is off has found its way into the Press Gazette.

CovTel Update

I hear that staff at  The Coventry Telegraph have resolved their dispute with management.

I can’t find a link that confirms this yet, but I’m sure one will appear soon.

Answers: Sly Bailey

Well! I didn’t get an interview with Her Slyness after all.

But we were introduced and I did have a short chat with her (without my notebook).

We chatted about Web 2.0 and my recent rant about Roy Greenslade’s departure from the NUJ.

She said that she realised that there was a desperate need to invest in new technology because without it (nodding her head towards my iMac running OS 9) young journalists will just leave the business and find somewhere else to work.

She was keen to stress she was excited by the explosion of the web but was, of course, keen to find a way to generate the same revenues online as generated from print.

Then she said her plan was that the Post & Mail was going to have a new IT system and websites that would “blow the competition out of the water” and we would soon be far ahead of what any other newspaper group was doing.

I asked her if she thought Trinity Mirror would be able to create sites to rival The Guardian. She said yes, and The Telegraph too.

She said she had been doing a lot of research on what made a good news website. She said she recognised the good stuff that had been done by competitors but that there had been “dead ends” that they had gone up too, that she would like to avoid.

But, she said, the good thing about the web was that there was an opportunity to experiment with new ideas in a way that wouldn’t financially impact in the same way as doing it in print.

Her parting words were that she would “watch my career with interest”, which was unnerving.

As one colleague suggested, perhaps in the current climate the best I can do is to return the favour.


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