My graph is going to be published!

The graph I created looking at the interactive features of UK business news websites has recieved a surprising amount of attention in recent weeks.

I had put it online to get some feedback, but it was picked up by Paul Bradshaw, who then wrote an article on it for Poynter Online. Then the study was replicated in Romania!

Now the World Editors’ Forum has contacted me and asked if I would let them publish it in their annual report!

Of course, I said yes but I want to wait to get my essay reviewed first before I give the final ok. Plus, I have changed the graph a bit and added another website (click on the graph to see the full-size version):

Graph showing the online tools used by UK regional and national business news websites.






Being slightly on the nervous side, and having never published anything like this before, I’d appreciate anyone willing to give it a quick squiz to see if they see any glaring mistakes

I have had suggestions that I should by grouping the online tools (e.g. subscriptions, comments) by colour, but I have tried and this seems to confuse the graph. I would, if I had more time, like to regroup the categories into those that encourage “short tail” repsonses from users and those that encourage a “long tail” response. (Read more about these concepts on Paul Bradshaw’s description of the News Diamond).

Oh, and if people are more interested in the popularity of online tools amongst business news sites, this graph may be better (again, click to enlarge):

Graph to show the popularity of online tools amongst regional and nation business news websites in the UKg






16 Responses to “My graph is going to be published!”

  1. 1 paulbradshaw April 27, 2008 at 7:13 pm

    You may be even more excited to know that a group of us at the OJB is about to publish a Europe-wide extension looking at France, Germany, Spain and Portugal among others…

  2. 2 nikki April 27, 2008 at 8:57 pm


    I’m going to complete my transition into pedantry by telling you “don’t forget to label your axes”!

  3. 3 joannageary April 27, 2008 at 9:46 pm

    @paulbradshaw Wooooooooo!!!!!!

    @nikki You are indeed right. I hang my head in shame (my GCSE maths teacher would be appalled).

  4. 4 Matt W April 28, 2008 at 2:13 am

    Hi Joanna

    Great work as a framework to think with.

    I couldn’t decide whether to comment here or at the original, so here it is. I’m interested in blogs vs MSM and how the two will interact/compete over the next 12 months. In that context:

    * I find it interesting that you have advertising as an added interactive element in the content.
    * By “synchronous chat” I’m adssuming you mean chatrooms.
    * I’d be interested in a “sector” presentation – meaning adding a level of your categories aggregated into “mobile”, “social”etc.
    * I’d also be interested to see the analysis applied to the new politics portal sites.

    I think that everything on your list can be provided on WordPress plus a couple of plugins. Interesting.

    Does that imply that the real competitive edge of news sites as opposed to blogs is the resource levels available?

    By my reckoning I’m covering around a dozen of these on my site. I may blog this this week – excellent.


    Matt Wardman

  5. 5 nico. April 29, 2008 at 10:33 am

    Hi Joanna,

    Thanks for your great work!

    I’m working with Paul Bradshaw on a European adaptation of your graph, right there:

    Could you email me the excel file of your data, that would make it easier to input the database.



  6. 6 Philippe Borremans April 29, 2008 at 3:51 pm

    Hi Joanna,

    The Bivings Group started something similar in 2006 (see: and in my enthusiasm of the time I started tracking Belgian newspapers…

    You can see the results here:

    I’ll ask my colleagues here at the PR agency to help fill in the gaps for our country and then feed this into the template of the Obervatoire…

    Great work !

  7. 7 Marc May 2, 2008 at 10:34 am


    Good work. Very interesting, in fact. But: what does it mean ‘Blogroll with external links’? Could you please put an example?

    Thanks a lot,

    Marc (Barcelona, BCN)

  8. 8 Francois Nel May 4, 2008 at 11:48 am

    Great news, Joanna! And nice to hear that Paul Bradshaw and others are picking up the idea and expanding the project, which is a horse I set running with a few other UCLan students too. Will get them to post their findings soonest, too.

  9. 9 joannageary May 4, 2008 at 6:55 pm

    @Francois It would not have happened without you – after all, you pointed me in the direction of The Biving’s Group work.

    @Marc My blogroll on my blog is exactly the sort of thing I mean. Many newspapers only link to things within their own site. External linking allows readers to venture into other areas of the web that have been reccommended by the news organisation.

  1. 1 L’Observatoire des médias par Gilles BRUNO: » News interactivity index Trackback on April 29, 2008 at 9:51 am
  2. 2 The European News Interactivity Index « Online Journalism Blog Trackback on April 29, 2008 at 2:56 pm
  3. 3 Hoe interactief zijn Europese kranten? | Jaap Stronks Trackback on May 1, 2008 at 10:09 am
  4. 4 e-contenidos ::: » Widget para medir y comparar los grados de interactividad entre los medios online Trackback on May 5, 2008 at 11:49 am
  5. 5 » Blog Archiv » Wie interaktiv sind Schweizer Medien? Trackback on May 8, 2008 at 9:29 am
  6. 6 Índice de interactividad en los medios online europeos | astillero Trackback on June 4, 2008 at 2:15 pm
  7. 7 Social Media Influence: Social Media Analysis & Intellegence » Think your site is interactive enough? Trackback on January 29, 2010 at 10:09 pm

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