Posts Tagged 'mail'

Birmingham Mail relaunch

So, one of the rather major things that happened last week was that our sister paper, The Birmingham Mail, launched its new website.

Snazzy, eh? A big improvement, certainly. The coverage so far from the Press Gazette, journalism.co.uk and holdthefrontpage seems pretty good too.

Bounder has also provided some fantastic constructive criticism. This made me smile:

One problem that illustrates the peculiarity and the difference about content online is the journalists/subs use of “today”, “tomorrow” etc. in headlines – we don’t have the context online that we have with the physical copies “is that today’s Mail?”. Use of airy times online, where content can stay on a page for longer, means that “FOUR unsigned Midland bands are battling it out in Birmingham tonight” can’t work.

Sometimes it is the most simple of things that can elude us.

Now it is no secret, and in fact is announced in the above articles, that the new Birmingham Post website is due to launch this month. As part of the preparations, I’m going to move off of editorial for a few weeks and help with the website project.

It’s also no secret that the basic template that The Post site will use will be the same as The Mail, although we do have a certain amount of room for manoeuvre.

So, with the Mail doing the hard part and launching first, I’d be interested in what, if anything, we could do better?

Obviously, I can’t promise that it’ll be possible to implement it (we are already working from the suggestions that were given here previously). But, well, in the spirit of friendly rivalry it would be nice if we could do a little better than them!

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