“Do I feel more a part of the community (for example my local newspaper?) if I am able to leave them blog comments and to upload Podcasts and Videocasts…Yes … but only if I have the knowledge that there is a real person reading my thoughts…”
This study examines how the world’s largest news organization, the BBC, has sought to incorporate blogging in its journalism, both as a format for new journalistic thinking and as a platform for greater accountability and transparency.
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